Getting Started with Scrunch: A Practical AEO/GEO Checklist and 30-Day Jump Start

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This is a practical way to jump-start your AEO/GEO program using Scrunch. It includes Website and Technical Foundation; Content Optimization; E-E-A-T; Geo-Specific Brand Visibility; Internal Linking and Information Architecture; Measurement and Monitoring; and how to plan your first 30 days using Scrunch.

1. Website & Technical Foundation

Crawlability & Accessibility

What to do:

☐ Ensure important pages can be crawled by search engines and AI retrieval bots.

☐ Validate XML sitemaps.

☐ Fix broken links and crawl errors.

☐ Improve page speed.

☐ Ensure key content is available in HTML.

How Scrunch gets it done:

  • Use the
  • AI Visibility Audit
  • to identify pages that AI crawlers struggle to access, understand, or cite. Scrunch evaluates how AI systems interact with your website rather than just how traditional search engines crawl it.
  • Review crawlability and discoverability findings to uncover technical barriers that may affect AI retrieval.
  • Prioritize pages that have high business...

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