Get Ready to Add an Email Address to Each Netflix Profile, Even Within One Family

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Three years after Netflix began more aggressively policing the sharing of streaming accounts, the company is taking another step that could help ensure passwords aren't shared: requiring an email address for every profile.

Earlier this month, some Netflix users began receiving on-screen notices asking them to tie a unique email address to their profile. The notices frame the request as an opportunity to add new features to a profile, such as easier sign-in access and personalized suggestions. But as those who posted screenshots on Reddit pointed out, this change was aimed at accounts with multiple profiles in the same household.

Netflix has since confirmed that it began requiring a separate email address for each Netflix profile on June 15.

According to a Netflix help page, doing so means going into the Profiles options in Account settings. Once the email address is added, it can also be used to log...

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