George Clooney, Tom Hanks, and Meryl Streep back new ‘Human Consent Standard’ for AI licensing
Hollywood actors and producers are standing behind a new AI licensing standard that will tell AI systems whether they’ll need to pay to use a person’s likeness, creative work, characters, and designs. With the Human Consent Standard, people can set terms for the use of their work or likeness, including giving AI systems full permission to use their content, allowing access with certain requirements, or restricting access entirely.
The Human Consent Standard builds upon the Really Simple Licensing (RSL) Standard, which launched last year as a way for websites to signal how AI systems use their work. RSL Media, a nonprofit cofounded by Cate Blanchett, is overseeing the Human Licensing Standard. The newly launched standard is backed by talent such as George Clooney, Viola Davis, Tom Hanks, Kristen Stewart, Steven Soderbergh, and Meryl Streep, along with organizations like the Creative Artists Agency and Music Artists Coalition.
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