Gen Z investors are regularly turning to AI for advice — and that could soon be a huge problem
- Report finds 80% of Gen Z investors now rely on AI for guidance, 58% would let it advise more actively
- AI tools are democratizing investing because they’re free/cheap and convenient
- Transparency, citations, and clear safeguards are still in demand
New data from Opinium has revealed 80% Gen Z investors now use AI for investment-related guidance, putting them far ahead of Baby Boomers (17%) and Gen X (47%).
But younger investors seem to be using it much more than just educational reasons, such as explaining terminology or researching investments – they’re even using it in actual decision-making.
The report added nearly three in five (58%) of Gen Z investors would be likely to use AI to decide where to invest their money. While this is still lower than the total number of younger investors who would use AI, it still means more than half are trusting tools like ChatGPT and Gemini...
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