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Hyderabad Just Got India’s Largest Digital Screen
Iconic by ONE VISION, founded by Abhinav Nagireddy, has unveiled India’s largest Digital Out-of-Home (DOOH) display at SAS iTower in Nanakramguda, Hyderabad, marking the company’s biggest installation to date and a significant step in its national expansion. Its scale places the installation in the same broad category as some of the world’s most recognised large-format outdoor advertising landmarks: London’s Piccadilly Lights in the United Kingdom, whose curved LED display spans roughly 780 sq. m., and Tokyo’s Shinjuku Crossing in Japan, whose viral 3D cat display measures approximately 154 sq. m. This places Hyderabad’s screen well ahead of Shinjuku’s scale and within reach of Piccadilly’s.
“Outdoor advertising in India is moving from visibility to impact. Brands want platforms that can command attention and create memorable experiences. Hyderabad is our...
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