G2A names CVC veteran Krzysztof Krawczyk as advisory board chair after taking minority stake

The digital marketplace with Polish origins, which has scaled to nearly $400m in annual GMV without external funding, brings in one of Central Europe’s most experienced private-equity operators to guide its next phase of M&A and global expansion.

After 16 years of organic growth, G2A is letting an outsider into the room.

The Polish-founded digital marketplace, which began life in 2010 as an online video-game store and has since grown into one of the world’s largest platforms for digital entertainment, said this week that Krzysztof Krawczyk has acquired a minority stake in the company and will become Chairman of its Advisory Board.

Until earlier this year, Krawczyk ran the Warsaw office of CVC Capital Partners, the global private-equity firm whose Polish portfolio he had built up over a decade. He is, by Central European standards, an unusual name to attach to a bootstrapped marketplace. That is precisely the point.

G2A...

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