Fynd and Razorpay partner to support omnichannel and AI-driven commerce experiences
Fynd has announced a partnership with Razorpay aimed at helping retailers deliver more connected omnichannel commerce experiences by integrating commerce operations and payment infrastructure across digital and physical channels.
The collaboration brings together Fynd’s retail commerce platform and Razorpay’s payments ecosystem to support what both companies describe as agentic commerce, an emerging model where AI plays a larger role in product discovery, customer engagement and transaction completion.
Brands including Guess, Mothercare, Hamleys, Superdry and EKKE are already using the integrated ecosystem to manage customer journeys across online and offline touchpoints.
Addressing omnichannel retail challenges
The partnership comes as retailers increasingly seek to unify customer experiences across websites, mobile applications, physical stores and emerging AI-enabled channels.
Many organisations continue to operate separate systems for payments, inventory, fulfilment and commerce operations, creating operational complexity and fragmented customer experiences. Industry observers note that these challenges can affect customer engagement, conversion rates and overall...
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