Fujifilm’s X Half is even more whimsical with a $300 price cut
Cameron Faulkner is an editor covering deals and gaming hardware. He joined in 2018, and after a two-year stint at Polygon, he rejoined The Verge in May 2025.
Fujifilm’s X Half digital camera wasn’t designed to replace your main camera, though you’d be forgiven for assuming it was with its ludicrous $850 price. However, the company recently reduced the MSRP to $649.99, and is now knocking an additional $100 off through June 28th. That means you can grab the X Half in its base configuration for around $549 at Amazon, B&H Photo, and Best Buy. Adorama is also discounting it to the same price and throwing in a free accessory pack, which includes a 64GB SanDisk SD card and a camera case.
The X Half isn’t like most other digital cameras. It’s a feature-light shooter designed to evoke the feel of a half-frame film camera, one that...
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