Fujifilm’s new square format instant camera adds analog color filters

Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a “subtle golden tone” and Cool producing “crisp, blue-toned” results.

The Instax Square 2 is expected to be available later this month for $119.95 (the same price as 2020’s SQ1) in slate blue, brick red, and misty white color options. Alongside the new camera Fujifilm is also introducing a new variety of instant film...

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