From TV to Influencer to AI: How Trust Keep Shifting in Marketing, and What Brand Can Do Differently
Remember back then when marketing strategy relied heavily on Television Ads, Magazine, and Radio? if you are Millenials, Generation X, or even early Gen Z, you’d probably remember how these channels dominated marketing strategy amongst well known brand. then suddenly Social Media arrived, a cheaper, easier, and more efficient ways to promote a brand. At 2026, not everyone fighting for a screen time in Televisions ads, or magazine space, but almost every brand in the whole world will be much likely have social media account.
Social media changed the way people find about a brand, and now AI will add complexity on top of it.
Social media has brought a new way of marketing (or simply just a new format from the same way/concept)and yes you got it right, Influencer Marketing has become the most common strategy in the era of social media. back in 2021 you can tell...
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