From search to decision: How Away.ai is rethinking the way consumers discover and book travel
Travel planning is entering a new phase. For years, discovery meant entering a destination and dates, then comparing fares across many options. AI is now opening up a more intent-led experience, where travellers can begin with their preferences, budget or the kind of trip they want, and let technology narrow the choices.
For Sukesh Shetty, Founder and CEO of Away.ai, the opportunity lies in making travel discovery more closely aligned with individual needs. “Travel is such a thing where loyalty can come. You just need to be very aligned to what the user wants,” he says. Before starting Away.ai, Shetty spent over a decade in India’s travel industry, including leading a B2B travel business that he scaled from zero to Rs 8,000 crore in annual bookings, giving him a close view of how fragmented travel supply is.
Away.ai’s approach starts with supply. Online and offline channels often access different fare...
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