From Moving Boxes to Moving Outcomes: The Changing Role of Distributors in the AI Era
For decades, the distributor’s role was easy to define. It meant sourcing products from vendors, holding inventory, extending credit and delivering to resellers on schedule. Reach, speed and balance sheet strength determined who prospered. That model served the industry well, but it is nearing the limits of its usefulness.
Artificial intelligence does not behave like the products that distribution was built to move.
Artificial intelligence does not behave like the products that distribution was built to move. A deployment is rarely a single box or license. It combines infrastructure, data, security, integration and ongoing services, which must all work together before a customer sees any value. Customers have taken note. They no longer ask only what a product costs; they ask what it will deliver and who will make sure that it does. Distributors that answer only the first question will field fewer of the second kind of conversation, and...
Copyright of this story solely belongs to thetechpanda.com. To see the full text click HERE
