From logistics to intelligence: Building the next generation of commerce
By Praful Poddar, Chief Product Officer, Shiprocket
For most of its history, logistics has been an execution function. An order was placed, a shipment was allocated, a route was planned, and a package was delivered. Success was largely measured by whether it reached the customer on time and at an acceptable cost.
That model worked when commerce itself was relatively linear. It is much harder to sustain today!
A single customer transaction can involve inventory spread across multiple locations, several fulfilment options, different logistics networks, a delivery promise made at checkout and, increasingly, a customer or seller in another country. Demand can shift by the hour. Capacity can change just as quickly. A route that was optimal in the morning may no longer be the right one by afternoon.
The challenge is therefore no longer simply moving goods efficiently. It is deciding, continuously, what the most intelligent thing to do...
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