From invisible to recomended: How tech startups can win AI search
Search no longer ends in a tidy list of blue links. For a large share of queries, the answer resolves before anyone clicks through to a website. According to the Similarweb Zero Click Marketing report, approximately 68% of all Google searches end without an external click to a website, up from about 45% a decade ago.
At the same time, buyers are asking AI systems who to consider. G2’s 2025 Buyer Behaviour report found that AI search-driven leads converted 40% better than traditional search leads, meaning getting in the recommended list is a surefire way to close more clients.
The implication for tech companies is straightforward: if models never name you, category demand still exists.
Why 3rd party coverage is the most important part of AI Visibility
Zero-click behaviour and AI summaries change where attention settles. Discovery is moving into chat interfaces and answer panels that shortlist a handful of...
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