From hype to impact: Operationalising AI for scalable enterprise transformation
By Ganesan Karuppanaicker, Chief Technology Officer, Birlasoft
The enterprise AI conversation has shifted from possibility to accountability. Over the last decade, artificial intelligence has moved from the margins of innovation agendas to the centre of enterprise strategy. What began as experimentation in labs and isolated business units has become a boardroom priority, with organisations investing in AI to improve productivity, accelerate decisions, enhance customer experience, and unlock new sources of business value.
For many large enterprises, the challenge is no longer about getting AI started. It is about ensuring that AI initiatives scale coherently, moving from fragmented deployments to integrated, governed programs with clear ownership, measurable outcomes, and long-term strategic value.
The opportunity now lies in execution: aligning proven AI capabilities with enterprise-wide ownership, integration, and outcomes. In India, this shift is already visible: despite an uptick in AI investments, Nasscom reports that over 65% of large enterprises have begun...
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