From demo to deployment: The infrastructure gap holding Indian AI startups back
By Satyam Santosh, Startup Program Lead APAC, OVHcloud
Across most startup journeys in India, a pattern repeats itself. The product works, the demo is convincing, and the team is sharp. But something shifts the moment they move from building to scaling, and that something is almost always infrastructure.
India’s AI startup ecosystem is gaining strong momentum. Founders are building increasingly sophisticated applications across healthcare, fintech, edtech and enterprise software. But infrastructure planning tends to get deprioritised in the race to ship. A recent NASSCOM study found that while 64% of founders are focused on improving model efficiency, 58% still lack a sustainable compute strategy. That gap rarely shows itself during development. It becomes visible when real users arrive.
Running an AI application in production is fundamentally different from building a proof of concept. In the early stages, the priority is speed – validate the use case, get to market, start...
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