From Data to Decisions: How SAP is Reimagining Enterprise Intelligence for the AI Era
As enterprises race to adopt AI, SAP believes the real competitive advantage will not come from more data but from better context.
As enterprises accelerate their AI journeys, the conversation around data is undergoing a fundamental shift. On the sidelines of the SAP Sapphire Event 2026 in Orlando last week, Shipra Sinha, senior analyst, Industry Intelligence Group (IIG), CyberMedia Research (CMR), spoke with Dan Yu, chief marketing officer, SAP Business Data Cloud. In this interaction, Dan Yu discusses why the future of enterprise intelligence will depend less on data volume and more on business context, trust, governance, and semantic understanding. From Business Data Cloud and knowledge graphs to AI agents and open ecosystems, the discussion explores how SAP is reimagining modernisation, enterprise decision-making, and the evolving relationship between humans and AI in the next era of digital transformation.
For years, enterprise data strategies were centred on scale, with bigger databases,...
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