From cost centers to co-architects: Why India’s GCCs will decide who wins the AI race
By Manish Goyal, Managing Director and Head – GCC, Alvarez & Marsal
For decades, the Global Capability Center (GCC) story in India has been one of scale, with more seats, more processes, more functions moved offshore. Over time, GCCs expanded far beyond their roots as cost-and-capacity engines, becoming centers for analytics, technology, research, and increasingly complex problem-solving. Today, that evolution is intersecting with another powerful force: AI’s ability to transform and accelerate work.
It’s worth being honest about how disorienting this moment feels from inside the industry. Over the years, the consulting playbook has remained remarkably consistent, with seasoned experts applying frameworks, institutional knowledge, and analytical rigor to solve complex business problems. AI is now beginning to challenge that model, fueling both concern about the industry’s traditional economics and excitement about what AI-enabled delivery can achieve.
Early predictions that AI would simply “eliminate consultants” have given way to a more...
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