From Buxar to 30,000 Merchants: How This $6 Million Bootstrapped Indian Startup Breaks the Global SaaS Narrative

StarApps’ journey starts out in a small town in Bihar, where its founder, Shashank Agrawal, built the company’s first product in 2016, working over mobile internet with a freelancer he had never met in person.

Ten years later, StarApps has grown into a merchandising and product-discovery provider used by more than 30,000 Shopify merchants worldwide (including more than 2,500 on Shopify Plus), entirely bootstrapped, with a 30-person team generating about $6 million a year in revenue. This year, the company made its first acquisition: AppMaker, a native mobile app platform for more than 200 Shopify brands which together process over $100 million in annual gross merchandise value (GMV) through their apps.

India’s impact on shaping StarApps’ story

Agrawal’s previous experiences have shaped the founder he is today, and the vision he is working towards at StarApps. In fact, StarApps’ origin is rooted in a real challenge he encountered...

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