From AI insight to business outcomes: What enterprises need to move beyond the “Chat Phase”
AI tools have quickly become a standard part of everyday workflows and business functions. Yet, despite widespread adoption, many organizations are running into the same constraint: AI is generating insights but not necessarily driving measurable business outcomes.
Research from McKinsey shows that while 88% of organizations are using AI in at least one business function, only around one-third have scaled it across the enterprise, and just 39% report measurable financial impact, highlighting the gap between individual adoption and team or organization-wide execution that drives results.
Most deployments remain in what could be described as the “chat phase” where AI is in the hands of every person, summarizing information and answering questions. These tools are undeniably helpful, reducing time spent searching for information while accelerating knowledge work and lowering the barrier to entry for interacting with data.
However, there is a disconnect with these AI conversations often existing outside the systems...
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