From 15 hours to one minute: How AI/ML is speeding up GM's development
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From CFD and FEA to digital twins, carmaking now involves a lot of virtualization.
A CoSim screenshot showing a virtualized car interior and HVAC performance. Credit: General Motors
When we met Sterling Anderson in 2024, he was the chief product officer of Aurora, the self-driving startup he cofounded in 2016 after several years at Tesla. Just over a year ago, though, Anderson decamped from the startup world for something a little more established, taking over as chief product officer at General Motors, the nation’s largest automaker. Since then, he’s had a good view of how GM is entering what he calls the third epoch of engineering and design.
“There was a time when humans looked at birds and were like, ‘OK, those wings seem to work pretty well. Let’s go and design something that looks like them.’” Anderson said, describing the first age of engineering. “And they just...
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