Freemans shops for retail success with marketplace and simplified returns
As a 120-year-old retailer, Freemans has undergone a huge period of transformation in the last few years. Starting as a clothes catalog business, the firm expanded to become a by-mail department store, and has slowly shifted over to the online world. It opened its e-commerce website in 1997, and finally retired its weighty catalog just three years ago, after printing one billion copies over 118 years.
More recently, the digital department store has gone live with its own marketplace, which the company is now doubling down on. Currently, there are 150 brands across fashion, footwear, beauty, technology, home and garden, and Freemans plans to add 120 extra brands next year.
It’s been a steep learning curve for the business over the 18 months since the launch, according to Steven Harrison, Head of Marketplace at Freemans:
It's fair to say it had a slow start, not a particularly auspicious start. But...
Copyright of this story solely belongs to diginomica.com. To see the full text click HERE
