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Freehand names Krshna Prashant as first marketing lead

Freehand is the company whose autonomous AI Teams manage supply-chain spend for Fortune 500 enterprises. It has announced the appointment of Krshna Prashant as its first Marketing Lead. She is the company’s first marketing hire in the United States.

The appointment comes weeks after Freehand raised $75 million in funding. Battery Ventures and NewRoad Capital Partners co-led the round. Former U.S. Commerce Secretary Penny Pritzker’s PSP Growth and Nexus Venture Partners participated.

What the CEO said

“We deliberately went looking for someone from the B2C world,” said Nitin Jayakrishnan, co-founder and CEO of Freehand. “The best consumer marketers know how to make people feel something and act, and that instinct is exactly what enterprise software has been missing. Krshna has done that at scale across two continents. Bringing a B2C sensibility to B2B is how we intend to build a brand people remember, not just a product they buy.”

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Exclusive Video Interview with Mathew Jacob, CEO and Member of the India Management Board at Rittal India

As India accelerates investments across manufacturing, data centres and digital infrastructure, the role of infrastructure providers is changing. The opportunity is no longer simply about supplying equipment; it is about helping enterprises design, build and optimise the physical and electrical foundations of an increasingly intelligent, connected economy. For Rittal India,

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Meet the Googlebook — I tried Google's new answer to the MacBook that combines ChromeOS with Android, and this could be the start of something big

Beaming so brightly, I was tempted to measure his nits, President of Android Ecosystem at Google, Sameer Samat, grasped my hand tightly and asked, "So what do you think?" Samat was referring to the five brand-spanking new Googlebooks arrayed around the room, all running Googlebook OS, the first

What the CEO said

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Exclusive Video Interview with Mathew Jacob, CEO and Member of the India Management Board at Rittal India

Meet the Googlebook &mdash; I tried Google's new answer to the MacBook that combines ChromeOS with Android, and this could be the start of something big

Meet the Googlebook — I tried Google's new answer to the MacBook that combines ChromeOS with Android, and this could be the start of something big