Foxin’s Harshika Seksaria on Innovation, Make in India & Growth Strategy
In this exclusive interview with Ms. Harshika Seksaria, Marketing & E-Commerce Head, Foxin, we explore the brand’s strategy to expand its presence across mobile accessories, computer peripherals and consumer electronics. She discusses product innovation, Made-in-India manufacturing, channel partner growth, e-commerce expansion and Foxin’s ambition to become a leading IT hardware and mobile accessories brand in India.
IT Voice- Foxin operates across mobile accessories, entertainment products, and computer peripherals – what is your overarching vision for the brand?
Harshika Seksaria-Our vision is to build Foxin into a trusted, household electronics brand in India – one that consumers instinctively associate with reliability, performance, and contemporary design. Across every category we enter, the focus remains the same: delivering meaningful technology that enhances everyday life. We want Foxin to be the brand people grow with – at home, at work, and on the move.
IT Voice- How do you maintain innovation and...
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