Fluencify raises $4.3M pre-seed after passing $2M ARR six months from launch
Fluencify, a Stockholm company that runs creator marketing campaigns with software agents rather than account managers, has raised an oversubscribed $4.3M pre-seed round led by byFounders.
It comes six months after the platform launched, a period in which the company says it passed $2M in annual recurring revenue.
Wave Ventures also took part, and Magnus Hambleton, a partner at byFounders, joins the board. The round is Fluencify’s first institutional money and takes its total funding to $4.3m.
byFounders invests at pre-seed and seed across the Nordics and Baltics, closed an oversubscribed fund of more than €130m in June, and was an early backer of Lovable when that company was also a small Stockholm team.
The product is built around a single premise, which is that almost none of the work in creator marketing is creative.
A brand describes the outcome it wants. Agents then handle creator discovery and matching,...
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