Florida sues Netflix, alleging it built its ad business on families’ data

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Florida’s attorney general, James Uthmeier, has sued Netflix. He alleges that the company collected detailed data on subscribers and their children, then used it to build the advertising business it had said it would never run. The 66-page complaint was filed on 9 September in the circuit court for St. Johns County.

“Netflix told Florida families they could pay a monthly fee to escape Big Tech surveillance. That was false,” Uthmeier said in a statement. Netflix told Gizmodo and Politico that the lawsuit “lacks merit” and that it will “vigorously defend the matter in court”.

What Florida says Netflix promised

The complaint rests on what Netflix executives said before the ad-supported tier launched in November 2022. In 2016, it says, a Netflix vice president, Todd Yellin, criticised Google and Facebook for “serving two masters”, the consumer and the advertiser. It quotes a 2019 shareholder letter that told investors any...

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