Fleek raises $25m to build the AI infrastructure behind global secondhand fashion
Fleek, a London startup building the software plumbing behind the global secondhand clothing trade, has raised $25m in Series B funding to scale the AI it uses to sort, grade and price used garments. The round takes the company’s total funding to $45m.
It was led by Burda Principal Investments, an early backer of Vinted and a lead investor in that company’s Series C. eBay, FJ Labs and H14 also took part, alongside existing investors including Andreessen Horowitz, HV Capital and Y Combinator.
The problem Fleek is chasing is bigger than most shoppers realise. Every year, up to 24 billion secondhand items travel from donation bins in cities such as London, Paris and New York to sorting and grading centres scattered across the world.
Yet the infrastructure moving all of it remains stubbornly analogue. Despite sitting inside a $200bn-plus industry, garments are still assessed by hand, graded against inconsistent...
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