Five Urgent Priorities for CMOs in 2027
Summary:
The challenges marketing leaders face will continue to evolve as artificial intelligence disrupts staffing, metrics, media, and the ...
In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the pace of change will only increase. In response, the highest priorities of chief marketing officers today are shifting, and understanding their concerns is essential to addressing the most pressing growth challenges companies face.
Marketing is at an inflection point. The structures, talent models, measurement frameworks, and influence mechanisms that will define the function for the next decade are being established right now. CMOs who move with intention — building the function, proving its value, leading effectively through disruption — will define what marketing becomes. Those who wait may find that it has already been defined for them.
Recently, I conducted 15...
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