Fitbit and Pokemon Made a Fitness Tracker That Might Actually Help Me Catch My Zs
When Pokemon Sleep was first announced in 2019, I wondered if the company behind one of the most iconic animations was dreaming too big. Getting people out of their houses and onto streets and parks with Pokemon Go was already a huge success. But did people care as much about their sleep hours as they did about their steps?
After several delays, Pokemon Sleep finally launched in 2023 to high interest, becoming the most downloaded sleep game app in the world, according to the Japanese news outlet Famitsu.
On Thursday, the Pokemon Company is partnering with Google and Fitbit to help people take their sleep even more seriously – while still having fun – with the new $129 special-edition Fitbit Air.
It’s a pairing that makes a lot of sense. The minimal design of the Fitbit Air is tailored for extended wear, including for sleep tracking, and Pokemon...
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