Fi’s new collar taps Starlink’s direct-to-cell to track dogs off the grid

https://media.thenextweb.com/2026/07/Fi-Dog-collar-tracking-starlink.avif

Smart-collar maker Fi is putting Starlink in a dog collar. Its new Fi Ultra taps SpaceX’s direct-to-cell satellites. A bolting dog stays trackable even where phone towers cannot reach.

The next device to run on satellites is not a phone. It is a dog collar. Fi, a smart-collar startup, is launching the Fi Ultra. It is the first pet tracker to run on Starlink’s direct-to-cell network, Fortune reported exclusively.

Today’s GPS trackers, including Fi’s older models and rivals Tractive and Garmin, lean on ground-based mobile towers. The moment a pet runs past the last tower, the tracker goes dark. Fi’s Starlink tie-up aims to close that gap.

A cell tower in orbit

SpaceX has launched more than 650 satellites. Each acts like a cell tower in the sky, talking straight to LTE devices on the ground. No dish, no extra hardware, just a clear view of the sky. “The...

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