Ferrari replaces its marketing chief one month after the Luce EV reveal wiped billions off its stock
TL;DR
Ferrari is replacing its marketing chief one month after the Luce EV reveal sent its stock down 8 percent and drew public criticism from its former chairman.
Ferrari is replacing its Chief Marketing and Commercial Officer Enrico Galliera, who has held the role for more than 16 years, with former BMW Italy CEO Massimiliano Di Silvestre. The change takes effect July 1 and comes exactly one month after the controversial reveal of the Luce, Ferrari’s first fully electric vehicle, which sent the company’s Milan-listed shares down more than 8 percent.
Ferrari said the departure was planned and that Galliera had shared his decision to leave “some time ago,” agreeing to stay through the Luce launch before pursuing what the company described as a new professional chapter. CEO Benedetto Vigna praised Galliera’s contributions and his role in building Ferrari’s commercial strategy over nearly two decades.
The timing,...
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