Fender’s CEO seems to think your bandmates are just analog AI

https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-1259130896.jpg?quality=90&strip=all&crop=0%2C9.9724610532046%2C100%2C80.055077893591&w=1200

Fender CEO Edward “Bud” Cole gave an interview to T3 in May celebrating the 75th anniversary of the Telecaster with comments on AI and music that initially flew under the radar. But it has started making the roundsrecently, pouring more fuel on an already raging fire of bad PR following the company pissing offbasically the entire guitar-playing community by sendingcease-and-desist letters to builders, claiming copyright of the Stratocaster body shape.

Some influential guitar YouTubers have even said they’re done buying Fender gear in the wake of the controversy. And Cole’s resurfaced comments comparing cover songs and bandmates to a sort of “analog AI have only sunk the company’s standing further among the loudest of its fans online.

T3editor-in-chief Mat Gallagher’s feature mostly paraphrases Cole’s statements, and Fender did not immediately respond to a request for comment or clarification. But here are the relevant bits from...

Copyright of this story solely belongs to theverge.com. To see the full text click HERE

Read more