Fellow travelers - disruptors disrupted as Expedia, Tripadvisor, and Trivago book AI journeys
One of the sectors impacted most by the rise of digital services was the travel sector. The days of browsing through paper-based brochures, then visiting travel agents to book your annual vacation are largely gone for most of us as it’s easier and cheaper to DIY from the comfort of your own web browser.
So what impact is AI likely to have on an already disrupted and hugely competitive industry. Three ‘native children of the web’ - Expedia, Trivago, and Tripadvisor - are at the forefront of what comes next, according to their respective CEOs.
The benefits of AI enablement and transformation are obvious, argues Expedia CEO Ariane Gorin:
Simply put, AI reinforces our core advantages and amplifies our execution against our priorities. We're using it to enhance the experience for our partners and the travelers that come to us direct and to acquire new traffic and market more effectively....
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