Fandom is the Rollout: How Fandoms Redefine Music Marketing
I studied PR and Advertising for two years before I realized I had already watched one of the most sophisticated marketing operations in the industry from a fan account at 2am.
I was just there because I loved music. Comeback season meant sleeping at odd hours because an album was dropping at midnight in another country, watching timelines transform overnight, refreshing translation accounts before official subtitles appeared, and somehow ending up in conversations with strangers who were all waiting for the same thing. None of it felt remarkable then. It was just normal.
There was a lecture on distribution where we talked about getting products to consumers through the right channels. Later, during my internship at a digital advertising agency, we talked about audiences, reach and the different ways campaigns travel beyond the people who created them. Different rooms, different vocabulary. Eventually, I realised I had already seen a lot...
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