Fairplay and NCSE ask the FTC to investigate Roblox over child safety and ‘unfair and deceptive’ marketing

The complaint accuses the gaming platform of misleading the public about its safety and pressuring young users to spend. Roblox ‘strongly disputes’ the claims; the FTC has declined to comment.

Two children’s advocacy groups, Fairplay and the National Center on Sexual Exploitation, asked the US Federal Trade Commission on Wednesday to investigate Roblox, Reuters reported, in a letter that calls the gaming platform’s design features and marketing techniques ‘unfair and deceptive’.

The groups have asked the agency to determine whether Roblox has violated Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive practices affecting commerce.

The two-strand complaint, on the letter’s account, is that Roblox is deceiving the public about the safety of its platform and that it unfairly pressures young users to spend money to access in-game privileges.

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