Facebook’s Creator Studio has been revived as an AI companion app

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Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Meta is bringing back the Facebook Creator Studio page manager, now “reimagined” as a standalone AI companion app. The new app aims to make it easier for creators to connect with their audiences, and show them “exactly how to grow on Facebook,” according to Meta’s announcement.

Meta’s AI Creator Assistant is a central focus of the newly reimagined app — users can ask the chatbot to provide performance tracking insights and tailored recommendations for improving engagement. It can also be used to find “the most important comments” left by the user’s audience, and “instantly draft replies in your voice.”

The Creator Studio app isn’t widely available yet, with TechCrunchreporting that Meta is currently testing it with “select creators.” There’s no mention of when it’ll...

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