Facebook Opens With Reels for Some Users in India
Meta has started testing a Reels-first Facebook experience in India, where selected users land directly on a full-screen video feed when they open the app. The traditional Feed remains available in a secondary tab, while users included in the experiment can opt out and return to the existing experience.
The test does not mean Facebook is replacing the Feed across India. Instead, Meta is experimenting with a different starting point for users it believes are more interested in video.
But the change is another indication of how Facebook itself is evolving. Reels is no longer simply another content format inside the platform. Meta is now testing whether it should become the first thing some people see.
Reels Moves to the Front
Facebook has gradually been giving video a bigger role across the platform.
The company has already moved towards treating newly uploaded videos as Reels, regardless of their length or...
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