Facebook Adds AI Controls to Customize Feed and Reels

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Facebook is rolling out a way for users to tell its algorithm what they want to see instead of relying only on likes, comments and scrolling habits.

Meta announced Oct. 13 that it’s rolling out “Your Algorithm,” an AI-powered tool that lets Facebook users influence what appears in their Feed and Reels by describing their preferences in natural language. The feature, which first launched on Instagram, gives users a dedicated space to add and manage topics they care about, accessible through the three-dot menu on every post.

The company also expanded its feedback options. When users tap “Interested” or “Not interested” on a post, Facebook may ask follow-up questions to understand why they liked or disliked something. Users...

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