Exclusive: Sonos CEO Tom Conrad explains why the new Sonos Ace Ultra headphones can achieve what fans wanted the first Ace to do, why its new Ultra soundbar is small, and the AI features of the company's new 'operating system'
Sonos has just made three new announcements: it's launching a new pair of headphones called the Sonos Ace Ultra; it's launching a new soundbar called the Sonos Beam Ultra; and it's rebranding its software side as an "operating system" that it's calling Sonos 27 — and is adding a new AI-enabled voice assistant, new AI agent integration, and smarter ways for its speakers to work together.
I spoke to Sonos' CEO Tom Conrad about the new launches — especially the new software, since any new software changes that Sonos makes will be met with caution from the community, as Conrad and I discussed last time we spoke.
First, here's a rundown of the details of what Sonos is launching, starting with the Ace Ultra. These new headphones will launch at $449 / £399 / AU$699, and bring a new 40mm driver promising improved sound — but more...
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