Exclusive: 'If we're going to do it half-assed, let's not do it at all' — Co-founder reveals how a Batman chair changed Secretlab forever

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Founded in 2014 by competitive Starcraft 2 players Ian Ang and Alaric Choo, Secretlab has steadily grown from one of Singapore’s countless plucky start-ups to one of the most recognizable gaming chair brands in the world.

The award-winning Secretlab Titan Evo 2022 is its flagship product (named one of the best gaming chairs on the market in our review). The brand also manufactures a successful line of desks and this year branched into the productivity-focused task chair market with its new Atlas model.

Special edition gear has steadily become a key part of the offering as well. Shoppers can scoop up officially licensed products tied to some of the biggest games like Overwatch and Cyberpunk 2077, massive multimedia franchises including Pokémonand Warhammer, popular esports teams, or even luxury car brands McLaren and Lamborghini.

But it all began with a certain caped crusader.

The Batman blueprint

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