Ex-Tesla team raises $12.5M to put supply chains on autopilot
Supply chain startup Atomic came out of stealth last year with founders who promised to use their experience at Tesla to streamline inventory and boost customers’ bottom lines.
At its core, Atomic decides how much inventory a company should have, and where, by simulating scenarios, then recommending, or even automatically choosing, a response. The approach traces back to a crisis. Atomic’s founders built an early version of this system at Tesla during the 2018 Model 3 production ramp, when the automaker’s own spreadsheets couldn’t keep up with how quickly planning needed to change.
But in the year-plus since Atomic co-founders Michael Rossiter and Neal Suidan started talking publicly about their work, that shift has become real for customers — including big tech companies like DoorDash and HelloFresh. It has paid off financially, too. Atomic’s annual recurring revenue has quintupled since the beginning of this year, according to Jon McNeill, a...
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