Everything you need to know about Prime Day 2026
Amazon Prime Day 2026 is getting closer, and it’s possible you might have some questions about the sale. When does it start? Why is it in June instead of July? And, most importantly, when will the deals go live? We have concrete answers to those questions, and we’ll have a lot more Prime Day coverage coming soon as Amazon rolls out more deals.
When does Prime Day start?
Amazon Prime Day 2026 officially starts on June 23rd, 2026 at 12:01AM PT, and ends on June 27, 2026 at 12:01AM PT. Some items will stay discounted for the entire period, or at least for as long as they remain in stock, while others will only run for a shorter chunk of the four day sale. In its articleabout Prime Day 2026 timing, Amazon noted that special deals will go live at 12AM, 8AM, and 1PM PT each day throughout the...
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