Everyone’s doing AI, but who’s seeing value?

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Artificial intelligence is now widely adopted across organizations, but its tangible impact remains uneven. Recent research from 1,500 C-suite leaders indicates that all organizations report some level of AI deployment.

Fewer than half of organizations have embedded AI beyond the pilot stage, and only a quarter report being able to scale it rapidly across the business. This points to a growing gap between the technology’s adoption and its outcomes.

The question is no longer access to AI, but whether organizations are able to operationalize it in a way that delivers sustained business value in practice, not just in principle.

Adoption is no longer the benchmark

For much of the recent AI cycle, adoption served as a useful measure of organizational progress. When uptake varied significantly across sectors, deploying AI signaled innovation, investment and, in some cases, a competitive advantage.

That is no longer true in the same way it...

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