Everyone Has Their Targets Set on the MacBook Neo

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The MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. Thanks to its dramatic $599 price, it tossed Apple into a brand-new laptop demographic. The response from the Windows side has been soft—until now.

Cheaper laptops with only 8 GB of RAM are coming—most notably, the new Dell XPS 13 and Microsoft Surface Laptop 8. Following suit with the MacBook Neo, Dell is making its brand more accessible than ever, using many of the same tricks as Apple. Microsoft? Not so much.

Going Backward

The MacBook Neo was rightly criticized for having only 8 GB of RAM in the base model, as it limits what this otherwise great...

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