'Every small business will eventually have a digital workforce of AI agents': Bluehost CEO on how AI agents…

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Many small businesses already tap into AI for market research, image and video creation, copywriting, and idea exploration.

Although this single-prompt approach is helpful, it has its limits. Enter AI agents.

Unlike traditional AI, which typically operates within a silo, AI agents can make decisions and take multi-step actions to achieve a predefined goal.

I caught up with Sachin Puri, CEO of Bluehost, to get his thoughts on how AI agents are reshaping how small businesses operate, where the biggest opportunities are, and which risks small businesses should be aware of when using them.

Interview with:

Interview by:

Why has Bluehost decided that now is the time to roll out AI agents to its users?

The technology has finally matured beyond generating content and answering questions. AI agents can now understand context, orchestrate workflows, interact with business systems, and complete real business tasks. That makes them practical for small...

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