Even Fan-Favorite CEO Asha Sharma Couldn’t Save Xbox From Soaring AI-Era Prices
Microsoft has announced another round of global Xbox price hikes effective August 1. Thanks to rising storage and memory costs, 512GB Xbox models will increase by $100, while 1TB versions will increase by $150. This marks the third major price increase in just over a year.
Here are this August's prices in the United States:
- 512GB Xbox Series S: $499.99
- 1TB Xbox Series S: $599.99
- Xbox Series X Digital: $749.99
- Standard Xbox Series X: $799.99 (up from $499.99 at launch in 2020)
The company will also discontinue its 2TB Xbox Series X model.
These are some difficult prices to swallow, especially when you consider that the standard Xbox Series X "only" cost $499.99 when it launched in 2026. Now it's 60% more expensive.
Microsoft saysmemory and storage components now cost more than 2.5x what they did when the Xbox Series X|S launched and could double again by fall 2027....
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