EU's AI labeling rules take effect next month
AI AND ML
Chatbots and agents will have to come clean about who – or what – users are talking to
From August 2, providers of AI systems in the EU will have to tell people when they are interacting with a machine and add machine-readable marks to AI-generated or manipulated content under new transparency rules.
Launching guidance ahead of the deadline, Henna Virkkunen, European Commission executive vice-president for tech sovereignty, security and democracy, said:
"The Commission supports the smooth and effective application of the AI Act to make AI systems interacting with people such as chatbots and AI agents and AI content more transparent and trustworthy. These guidelines support providers and deployers in meeting their obligations under the AI Act, while helping citizens know when they are interacting with AI."
The new rules require organizations deploying relevant AI systems in the EU to disclose deepfakes to those exposed to...
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