Europe Wants To Ban 'Dark Patterns' In Apps And Loot Boxes For Minors
Tech companies in breach could face fines up to six percent of their global revenue.
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Europe just released a proposal for a new set of consumer protection rules called the Digital Fairness Act (DFA), the EU Commission wrote in a news release. The bloc is targeting practices that harm children and push people into spending more, including things like unclear pricing, addictive design features, ads aimed at minors and "dark patterns" like hard-to-cancel subscriptions. The penalty for non-compliance could be up to six percent of a company's annual revenue, according to the draft copy.
"Our consumer protection rules will help ensure that businesses compete on the merits of their products and services, not on their ability to exploit consumers or their ability to evade the rules," said EU justice chief Michael McGrath in a statement. "We are not making it harder to do business,...
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