Europe trails the US on AI because of how firms work, Sifted report says
Europe is falling behind the US on AI use at work, and the main reason is not technology, according to a new report.The report from Sifted, sponsored by London Business School, says Europe has an organisational gap rather than a tech gap. Firms struggle with skills, management, trust and the cost of fitting AI into how they work.
“Doing a fun thing with ChatGPT and running your whole business on AI are two very different things,” Celonis executive Rupal Karia told Sifted.
The numbers
About 43% of US workers used AI for their jobs in early 2026, against 32% across Europe, a St Louis Fed analysis found. US workers spent more than three times as many work hours using AI as those in Germany, France and Italy.
Only 20% of EU firms use AI at all, up from 13.5% a year earlier, Eurostat data shows. Denmark leads at...
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