EU Proposes Crackdown on Subscription Traps, Addictive Apps
Signing up for a subscription takes a few clicks. Canceling it can feel like solving a puzzle, and the EU wants to change that.
On Nov. 11, the European Commission proposed the Digital Fairness Act, which would tighten free-trial and cancellation rules while giving users more control over potentially addictive app features. If adopted, the law could affect streaming services, games, online retailers, and other apps selling directly to EU consumers, including those run by companies outside the bloc.
The measures remain proposals, not new rights consumers can claim today.
Free trials and cancellation pages face tougher rules
The Commission’s announcement targeted subscription traps, misleading prices, and manipulative “dark patterns,” including fake low-stock warnings. It estimated the wider package could save EU consumers up to €13.7 billion annually.
Under the draft legislation, businesses would have to remind users before free trials end and obtain express agreement before starting paid...
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